PUT THE POLITICIANS ON THE MINIMUM WAGE AND WATCH HOW FAST THINGS CHANGE
Civilisation has operated in two ways - To make one part of society more affluent and the other more wretched than would have been the lot of either in a natural state
There are Natural Rights and Civil Rights. Life, Liberty and the Pursuit of Happiness
Where Our Power to Execute Our Natural Rights is Perfect, Government has No Legitimate Jurisdiction
When the Forces for War are Greater than the Forces for Peace   Then the World is in Danger
Politics is not a Dirty Word. It is a Way of Life. How is Your Way of Life Today ?

Spring has Sprung – Eggs are Hatching – Lambs are Prancing – Winter has Weakened, Flowers are Fluttering but Weeds & Midges are “all things bright and beautiful

 Atheist Easter eggs: Confectionary firms accused of censoring seasonal treats – Or “Have a Little Faith”

 

Published time: 23 Mar, 2016 15:05
© Leonhard Foeger

Chocolatiers are rebranding Easter eggs, and not using the word Easter to avoid offending non-Christians, an industry figure has claimed.

 

Confectionary makers Cadbury, Nestle and Green and Blacks have all been accused of changing their branding to avoid offense, while the supermarket Sainsbury’s has been accused of selling “milk chocolate eggs” instead of Easter eggs.

 

It’s proven too much for some in the industry.

 

David Marshall, who set up the Meaningful Chocolate Company, told the International Business Times on Wednesday that it was “deeply disappointing and shameful that some of the biggest companies in the country are censoring the centuries’ old tradition.”

 

“It shows they’re insensitive and uncomfortable with the Christian faith,” he said.

 

In a blog on the firm’s website, the Meaningful Easter Company claims to be the only firm to sell eggs bearing the name of Jesus.

When challenged on this policy some of the firms denied that an active process of rebranding had taken place.

 

A spokesperson from Nestle told the Daily Star: “There has been no deliberate decision to drop the word Easter from our products.”

 

“A Cadburys spokesperson told the paper the company did “not have a policy to drop Easter from our eggs.

 

“The Meaningful Chocolate Company recently carried out a poll on the issue and claims 79 percent of the 2,000 people they asked preferred Easter-branded eggs.

 

Church figures have also supported the inclusion of religious sentiments in branding with the Bishop of Salisbury, the Right Revd Nicholas Roderick Holtam, telling the IBT that “there seems to be a real resistance by the public to remove the word Easter from these gifts.”

 

“Perhaps people understand that the festival is religious and do not want to see it turned into something secular,” he said.

Similar Recent Posts by this Author:

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email