Image of British farmers improving, survey shows
THE image of British farming is improving, according to a OnePoll survey commissioned by the NFU.
The latest survey results reveal 67 per cent of people think favourably about
farmers, a five per cent increase from 2012 and the continuation of an upward trend.
The survey also showed 90 per cent believe farming is ‘fairly or very important to the economy’ and almost three-quarters of people believe farmers have a beneficial effect on the countryside.
Nearly four in five, 79 per cent, felt the farming industry to be a professional one, including 92 per cent for the over 65s age group.
The NFU attributes at least some of the shifft in attitudes to the success of its Back British Farming campaign.
NFU president Meurig Raymond said: “Seeing that more and more members of the public are thinking positive things about farming is fantastic. Maintaining and enhancing a positive image of farmers and farming is hugely important.
“We were particularly pleased to see that 90 per cent of people think that farming is important to the economy. Agriculture’s contribution to the economy increased by 67 per cent between 2007 and 2013 and it’s great that the public have noticed this.
“Many of our farmers work in very rural areas in an isolated way but the work they do effects the everyday lives of British people. It’s heartening that shoppers are not only aware of the farming sector but are consciously making the right decisions to back British farming.”