Fall is in the air for many of us, and Halloween is just around the corner. As you get your supplies for the roving bands of kids about to descend on your door, take a moment to think about the kids who likely harvested the cocoa in the chocolate you’re handing out.
Over 70% of the world’s cocoa comes from West Africa, where cocoa farming families, with an average of 6 people, live on roughly $2 per day.
As a result, over 2 million children are relied on to harvest the cocoa crop each year.
Most of the major chocolate brands you are familiar with can’t trace their cocoa to the farm, and as a result probably have this cocoa in their products.
But some chocolate companies are holding themselves to a higher standard.
These companies not only know where their cocoa comes from, they have a direct and long-term relationship with the farmers who grow their cocoa.
This results in better prices and stronger cocoa-growing communities.
Many also have profit sharing arrangements so more of the profits from the final product stay with the producers.
This Halloween, distribute better chocolate to trick-or-treaters, and help us spread awareness about the issue.
How it works:
Halloween is one of the biggest holidays of the year for the chocolate industry.
This year, we hope you will help us put the major brands on notice that consumers demand better.
Vote with your chocolate purchase this year and buy direct trade.
Have a safe and fun holiday,
Abby McGill Campaigns Director
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